Ordering Pizza from your Echo

You can now order a Dominos Pizza verbally from your Amazon Echo.    No, it won't print/bake it locally yet.

  The piece in TechCrunch correctly points out that for these add-on 'skills' you need to phrase your order in a specific, awkward way.  So its not a 'buy button', that's easily remember-able. Hardly a way to promote impulse purchase, any retailer would tell you.

So why can't I just say 'Need Pizza'?   Echo needs to work on their natural language interpretation to have the Echo become a credible smart hub for the home.

But it is the rare new technical device I have used every day since I bought it a year ago.  So the exposure to a potential 'buy button' is there every day.