Not too surprising, but closely follow the effectiveness of the execution used. I like the emergence of competition here.
Walmart Spent Years on a Secret Plan to Attack Amazon. The War Is About to Begin By Bill Murphy Jr
Excerpt from Inc:
" ... Later this month, Walmart will launch "Walmart+," a subscription service that includes things like same-day delivery of both groceries and general products, Walmart gasoline discounts, and product deals.
Walmart has yet to make an official announcement, but Recode broke the story citing multiple sources. Here's the tale of the tape:
Walmart plans a $98-a-year price point, against Amazon's $119 basic annual fee. Walmart also has roughly 4,700 U.S. stores and a total of 2.2 million employees, including 1.5 million in the United States.
But Amazon has a market cap of $1.5 trillion, versus Walmart's $359 billion, and a 15-year head start over Walmart in terms of a subscription delivery membership. ... "
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