Followed Unilever for years, an interesting direction for them in technology.
Latest Unilever Partnership to Focus on Next-Gen Digital Marketing
By Alarice Rajagopal - 07/07/2020 in ConsumerGoods
Unilever is partnering with the digital and technology intelligence backbone of Alibaba Group, Alibaba Cloud, on a strategic initiative that is expected to enable Unilever to action on next-generation digital marketing campaigns.
In the partnership, Unilever will be able to utilize Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies to optimize its omnichannel, online and offline demand generation activities. With intelligent analysis, Alibaba Cloud’s solutions can help to unlock detailed insights into Unilever’s customers buying patterns and behavior. The data-driven business intelligence could help Unilever accelerate the creation of new and precisely targeted digital marketing campaigns. It could also enable Unilever to predict more precisely and quickly respond to changing customer buying habits across multiple platforms. .... "
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