P&G Works with Consumer Data via AI

Some useful details here.  Note different forms of data being used as an asset.

P&G Gets Personal with Consumers through Data, AI Tech Collaboration
By Alarice Rajagopal - in Cnsumergoods

The Procter & Gamble Company (P&G) has selected data analytics and AI technology from Google Cloud, to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers.

"We're always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more," says Vittorio Cretella, CIO, Procter & Gamble. "As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way."

In its more than 180 years, P&G has been at the forefront of innovation. P&G is now modernizing and integrating consumer, brand, and media data using cloud technology to deliver the next generation of consumer goods. Examples of how P&G is leveraging data for better consumer experiences include:   ... "