Amazon: Sellers must Identify Themselves

Will this create a major change?  As is said, creates half of Amazon's sales.

Amazon Is Making a Simple Change that Will Change the Relationship Between Sellers and Customers Forever.    Starting September 1, sellers will have to prove who they are and where they're located--and share that information publicly.
By , Jason Aten,  TECH COLUMNIST in INC.

This week Amazon announced a change that affects every one of the almost half-million third-party sellers on its U.S. marketplace platform. That's a big deal because those third-party sellers, along with the 1.7 million more worldwide, account for roughly half of Amazon's sales, according to the company. 

Beginning in September, Amazon will require U.S. sellers to include their business name and address on their seller profile. It seems like such a simple move, and to be honest, it's actually a bit odd that it wasn't already policy that sellers had to identify themselves. That seems like a no-brainer, but it's just another way Amazon has previously taken a hands-off approach.  .... "