Humor as engagement. Can it be delivered artificially, as a strong component of story?
It's No Joke: AI Beats Humans at Making You Laugh |by Dina Gerdeman in HBSWK
We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you:
A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off completely. When the police arrived at the scene, the lawyer was complaining bitterly about the damage to his precious BMW.
"Officer, look what they've done to my Beeeeemer!” he whined.
"You lawyers are so materialistic, you make me sick!” retorted the officer. "You're so worried about your stupid BMW that you didn't even notice your left arm was ripped off!”
“Oh, my god,” replied the lawyer, finally noticing the bloody left shoulder where his arm once was. “Where's my Rolex?!”
Do you think your friends would find that joke amusing—well, maybe those who aren’t lawyers?
A research team led by Harvard Business School post-doctoral fellow Michael H. Yeomans put this laughing matter to the test. In a new study, he used that joke and 32 others to determine whether people or artificial intelligence (AI) could do a better job of predicting which jokes other people consider funny. ... "
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