A Look at the Smart Speaker Market

Been asked to look at how 'smart speakers' and Assistant market is evolving.  And how changes in tech  will influence. Useful stats below.  Still lots of entry-level sales. Notable other results:  Relatively little buying is being done with them.  Though some 80K skills have been written for Alexa, but  no major successes. (The Bloomberg article linked to here is a good look at this, where are the Apps that emerged with smartphones?)

Alexa devices maintain 70% market share in U.S. according to survey
More than 50% of sales are for entry-level devices: Echo Dot and Google Home Mini.   By Greg Sterling on August 9, 2019 at 9:47 am

In January, 2018 Consumer Intelligence Research Partners (CIRP) estimated that Amazon Echo/Alexa controlled 69% of the U.S. smart speaker market. Google Home owned the remainder, with a tiny percentage going to Apple’s HomePod. More than a year later, new CIRP data shows roughly the same breakdown, with Amazon maintaining a 70% market share.

76 million units. Based on its newest survey, the firm said “the US installed base of smart speaker devices is 76 million units, up from 70 million units in the March 2019 quarter and 50 million units in the June 2018 quarter.” Other surveys argue there are more than 100 million units in American homes.

U.S. smart speaker market share (millions)  ... "