Enterprise Adoption of AI? Ask Watson.

A re positioning  which is interesting.    More at the link.

IBM Pitches Watson for Enterprise AI Woes in Informationweek
IBM says that Watson can help enterprises struggling to get past the pilot phase with their AI programs.

Watson, the artificial intelligence brand from tech incumbent IBM, made its debut and mark on popular culture when it competed as a contestant on the game show Jeopardy!, beating two human champions of the game in 2011. It was a brilliant marketing stunt by IBM, for sure. But what's happened to Watson since then? What has Watson done lately? What exactly is Watson anyway?

That last question is the one IBMs' Rob Thomas gets more than any other question: "What is Watson?" he told InformationWeek in an interview. Thomas has served as general manager of analytics at IBM since November 2016, and in January 2019, he added Watson AI to his portfolio, too.

It's such a common question that Thomas has penned a series of blog posts to define Watson and provide a big picture strategy statement of what IBM is doing with the technology. Thomas has a multifaceted answer to the question of what is Watson.

But for anyone from outside of the company, here's the simple and basic definition of Watson: It is any commercial technology for analytics and artificial intelligence inside IBM's commercial portfolio. IBM may have some AI projects in a research and development group somewhere that aren't yet a product, and those aren't part of Watson. But once that tech moves over as a commercial product, it becomes part of the Watson brand. Watson is IBM's AI brand.

That wasn't always the definition of Watson. IBM's artificial intelligence efforts were previously made up of two separate efforts -- an AI black box that was called Watson and was available in a few different vertical industry flavors, and a separate set of technologies that let organizations build their own analytics and artificial intelligence platforms. Watson was like a fully baked cake while the rest of IBM's analytics efforts were like the ingredients you needed to mix and bake your own cake.

But now Watson is IBM's brand for all of its AI, and Thomas uses the blog series to drill down into the definition and expand on the different aspects of Watson today. He said that Watson exists in the following three forms now:   ... "