Amazon's Planned New Grocery Store

Speculation on what Amazon is doing, with expert thoughts.

Amazon confirms it will open a grocery store not named Whole Foods  by George Anderson in Retilwire

When The Wall Street Journal reported in March that Amazon.com planned to open dozens of grocery stores in cities around the U.S., including Chicago, Philadelphia, San Francisco, Seattle and Washington, D.C., the e-tail giant remained mum on the subject. That has changed, however, with a new report confirmed by Amazon that it will open a grocery store in the Woodland Hills neighborhood of Los Angeles next year.

CNET, the first to break the news, discovered four job postings for the location that billed it as “Amazon’s first grocery store.” The posting suggests that the store will operate under a banner other than Whole Foods. The store, Amazon confirmed, will not make use of the self-checkout technology used in its Go convenience store locations.

Amazon, as its recent announcement of free two-hour home delivery for Prime members shopping at Whole Foods exemplifies, is intent on gaining a greater share of the U.S. grocery market. Doing so will help drive its top line performance as consumers tend to shop more frequently and locally for groceries.  .... "