Sales Organizations and AI

Which AI and how is this measured?

Now Is the Time for Sales Organizations to Embrace AI

By Kayleigh Halko • CRM Buyer • ECT News Network

Artificial intelligence is arguably the most disruptive technology to emerge over the last few decades. Consumers are producing data at record levels. It's estimated we'll produce 463 exabytes per day by 2025. Yet humans aren't equipped to process that complex information.

We're starting to rely more on AI to interpret massive amounts of consumer and third-party data in real time, and to make it relevant for our uses. As a result, businesses can create personalized and tailored interactions for their customers at every step of the buying journey, delivering unforgettable experiences.

These AI-powered moments aren't just for business-to-consumer engagement anymore. Business-to-business buyers now expect the same experiences and buying processes as consumers. They want a company to know them -- to engage with them seamlessly on their preferred channels in a way that adds value at their moment of need.

Just like consumers, B2B buyers do the majority of research on their own before contacting companies -- but when they need support from your company to make a decision, they will reach out. You'll need to be ready when they do.  ..... '