Should Customers be Paid for their Data?

From a retail perspective, below the outline, more at the link

Should customers just be paid for their data?   by Guest contributor
Wise Marketer Staff

In light of rising security failures, more calls are being heard for businesses to tangibly pay customers for their data.

“California’s consumers should also be able to share in the wealth that is created from their data,” California governor Gavin Newson declared in February in proposing such a “data dividend” concept. “[Tech companies] make billions of dollars collecting, curating and monetizing our personal data [and so should] have a duty to protect it.”

But is the direct transfer of wealth from corporations to customers the panacea? Let’s play devil’s advocate and explore some of the claims supporting the “data dividend” concept:  ... "