Brought to my attention:
How to Outflank the Competition with Analytics from iiAnalytics Blog By Thomas H. Davenport
CIOs can help drive business value by following the lead of high-performing companies that use advanced analytical techniques and data-driven insights to rise above their competitors.
Data analytics has helped rewrite the rules of business competition, creating a growing number of analytical competitors—businesses that have gained an advantage by competing not only on products or services but also on advanced analytical capabilities.
Many companies use analytics to drive decision-making and better understand their businesses, markets, and customers; analytical competitors go a step beyond by leveraging analytics extensively and systematically to help outthink and outmaneuver the competition. Many of today’s most advanced analytical competitors are Silicon Valley innovators that pioneered applications—such as search engine algorithms, network graphs, recommendation systems, and advertising algorithms—and have since moved on to analytics for employee performance, digital marketing attribution, venture capital investment decisions, and many others. .... "
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