This was often our biggest goal, often attempted by linking humans and analytics. Good view here:
The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics in McKinsey. By Brian Gregg, Jason Heller, Jesko Perrey, and Jenny Tsai
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it. ...
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