So could we use this differently? Could your reaction to a product change its price, or be a kind of loyalty connection? Integrated with product detection in an automated checkout, 'Amazon Go' type interaction?
Your Reaction to Pics of Leonardo DiCaprio, Animals Could Unlock Your Next Smartphone University of Buffalo By Cory Nealon
Researchers at the University at Buffalo (UB) School of Engineering and Applied Sciences are developing a new type of password that "measures your brainwaves" in response to a series of pictures. The "brain password" would require users to wear a headset and could have potential applications in banking, law enforcement, airport security, and other areas. Says UB's Zhanpeng Jin, "To the best of our knowledge, this is the first in-depth research study on a truly cancelable brain biometric system." The group refers to the technology as "hard cancellation," meaning the original brain password can be reset without divulging the user's identity. The work is described in a study that will be presented next week at ACM SIGMOBILE’s MobiSys 2018 mobile computing conference in Germany. ... "
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