Via Michael Schrage ....
In Forbes.com
Make KPIs Great Again, Study Urges Joe McKendrick , CONTRIBUTOR
For every technology effort worth its salt, the output is tied to some form of key performance indicators (KPIs) that measure its effect on the business. Now, a new MIT Sloan Management Review-Google study calls these vaunted metrics into question. Despite this being the information age, filled with data-driven organizations, nearly 30% of business leaders don’t even bother to use KPIs to drive change in their organizations.
"Our research indicates that KPIs are mismanaged and undervalued,” according to Michael Schrage, a research fellow at the MIT Sloan School’s Center for Digital Business and a coauthor of the report. The survey of 3,200 executives finds only 26% of senior managers strongly agree that their KPIs "are aligned with their organization’s strategic objectives." That's consult speak, by the way, for "only 26% have a clue as to what the heck the KPIs are supposed to be telling them." ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment