Google Enters Deal With Carrefour to Sell Food Online in France By Robert Williams in Bloomberg
Alphabet Inc.’s Google entered a deal with Carrefour SA to sell groceries online in France in what the retailer said was the first time fresh food will be marketed through the Internet giant’s platforms.
By early 2019, French shoppers will be able to buy Carrefour’s products through Google platforms including Home, Assistant and the Google shopping destination in France, the retailer said in a statement. Carrefour didn’t comment on the financial structure of the deal.
Competition in the French supermarket business has been heating up as grocers race to boost their digital offerings. Casino Guichard Perrachon SA in March announced a deal to sell products from its Monoprix stores via Amazon.com Inc.’s Prime service in the Paris area, following a deal last year between Casino and grocery e-commerce technology provider Ocado Group Plc. ... "
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