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Tuesday, June 26, 2018

CPG Product Personalization

We tried this with coffee, with no success. Some movement in snacks.  Includes expert comment.

Frito-Lay scores by personalizing consumer experiences    Dale Buss in Retailwire.   

Jennifer Saenz, chief marketing officer for Frito-Lay North America, said the “world around us continues to change at an incredible pace” and expectations for interaction with brands are set by the extreme individualization allowed by smartphones and other digital phenomena.

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