We worked on a number of related virtual comparison ideas over the years. Aimed at things like eyeware and cosmetics. None were completely successful. Can Amazon crack this by funneling their large customer base through this? What is the conversation needed?Amazon will now tell Prime members what to wear via a new “Outfit Compare” feature by Sarah Perez (@sarahintampa) In Techcrunch:
Amazon has been steadily pushing its way into fashion over the past several years, with investments in its own private labels – from workwear to activewear – plus increased fashion ad spending and even its own trend-obsessed TV show, Style Code Live. Now the online retailer is looking to dole out its fashion advice to the masses, too, through a new feature called “Outfit Compare,” which is currently available to Prime members.
In the latest version of the Amazon shopping app, Prime members will find “Outfit Compare” in the sidebar navigation under the “Programs and Features” section.
This is the area where Amazon often rolls out its newer services and offerings, like Restaurants, Launchpad, Watch & Shop, Dash buttons and, more recently, its curated recommendations storefront dubbed “Interesting Finds.” ... "
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