Conversation: Beyond Moments of Truth

Its all about conversation.    It used to be about 'moments of truth',  but now more about much more fluid conversations that can be generated and sustained by initial interaction.  That interaction can come from data, Bots, intelligent prediction, even old fashion marketing.    Sometimes all of these can be analytically combined to produce something very prescriptive.   CustomerThink talks this:

In CustomerThink
Turning Data to Conversations: Intelligent Marketing  .... "