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Friday, March 24, 2017

New Scale in City Advertising

In the BBC:

How giant digital adverts could soon be in our cities   By Mark Smith
Technology of Business reporter

Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air.  It was the famous logo for the Rolling Stones and was part of an experiment by tech start-up Lightvert.

Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second.  So could we be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner?

Lightvert certainly hopes so.
Its tech, called Echo, works by employing a narrow - no more than 200mm - strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer's eye.  .... " 

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