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Friday, August 12, 2016

Retailers and Brands Leverage Omnishopping

Makes sense, brand can leverage product value and other marketing.
 Link may require free registration.

Why retailers, brands should team up in the omnishopping era
Technology has made today's consumers "omnishoppers" who are always connected and ready to take immediate action on buying decisions, even when it comes to grocery, SmartCommerce CEO Jennifer Silverberg writes, making it vital for retailers and brands to work together to reach shoppers where they exist -- across channels. ... " 

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