In Adage:
Why Martha Stewart Doesn't Feel Sorry for Media Companies
Mogul Talks Facebook Live, Future of Magazines and the 'Advertiser Dilemma' ....
Fascinating piece on how Martha Stewart is experimenting with Facebook to produce demonstrations of cooking, crafts etc. As an amateur chef myself have always thought about the model of the 'food recipe' for training. A recipe consists of a statement of resources, skills, context and process. And a means to economically deliver it and then to measure its effectiveness. Could be used beyond that for other kinds of training as well. She talks also about other advertising media changes.
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