In CustomerThinks. Mall AI, Previously described. To what degree is conversational retail enough?If you follow retail trends, you know that department stores are in trouble.
As shoppers have headed online and to discount stores, traditional mall department stores are struggling to define their niche and halt falling profits. Many are now focused on creating a better in-store experience in hopes of motivating customers to shop in person.
One of the most interesting customer experience initiatives is coming from Macy’s, which also announced last week that it is closing 100 of its stores.
In 10 of its U.S. locations, Macy’s shoppers can now use artificial intelligence through their mobile devices to help them navigate the shopping experience. The “Macy’s on Call” service allows customers to type natural language questions into Macy’s website instead of asking a sales associate. But unlike most online chat tools, this one is powered by IBM’s Watson cognitive computing service. Over time, Watson will learn to give better answers and customize them to specific stores. .... "
No comments:
Post a Comment