Real Pins for Pinterest

In AdWeek:  Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards DM9DDB tests the app in Brazil's biggest furniture store By Tim Nudd

I like the deal of connecting the real world to the virtual.  Here is an interesting real world retail test example.  Not sure this would work.  Reminds me of tests we did that got people tactically involved with design layouts, which seemed to have better engagement.