In CACM: Linking to an article in NPR. This was a method we looked at some time ago, in particular how it could be used to adapt advertising in retail. This seems to a more passive collection of data. False cell towers for law enforcement are common. But for advertisers? " ... Clear Channel Outdoor—one of the largest outdoor advertising companies in the U.S.—is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers. ... "
See my other posts on billboard related advertising interaction below.
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