On Using IBM Watson Analytics for Advanced Social Media Insights - SHIFT Communications PR Agency ...
" ... As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, and more ROI.
Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven’t been able to explain why, or determine what to do next to improve our results. ... "
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