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Thursday, December 10, 2015

Wal-Mart Launches Walmart Pay

Payment systems can link together payment, behavioral segmentation, loyalty and mobile engagement channels.    Opportunity to link in new kinds of analytics is considerable.

In Retailing Today:
Shoppers at Walmart stores will soon be able to pay with their smartphones as the retailer has developed a unique solution to become the newest entrant in the crowded world of mobile wallets.

Branded as Walmart Pay, the service is a uniquely Walmart solution to the rapidly evolving world of mobile payments that is likely to increase downloads and utilization of the retailer’s mobile app. By adding payment functionality to its app, Walmart said it is the only retailer to offer its own payment solution that works with any iOS or Android device at any checkout lane, and with any major credit, debit, pre-paid or Walmart gift card. ... " 

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