Personalizing Maps

In the CACM:

For individuals, or for commercial entities. This method is often used when models are run and the results are overlaid on a map.  Interaction with a map is also a means of personalization for a context.

Abstract:
" ... Geographic maps constitute a ubiquitous medium through which we understand, construct, and navigate our natural and built surroundings. At the intersection of the explosion of geographic information online, data-mining techniques, and the increasing popularity of Web maps, a novel possibility has emerged: Instead of generating one map for large numbers of users, user profiling and implicit feedback analysis can support creation of a different map for each person. The automated personalization of the map-making process is still in its infancy but has the potential to provide more relevant maps to millions of users worldwide. ... "