Remember looking for just this kind of detail data just a few years ago to model the Chinese Consumer in more detail. Quite a potential here. This is big enough and detailed enough to drive some real value.
Chinese Internet Giant Tencent Opens Its Trove of Data to Agencies
Dentsu Aegis Network and GroupM Are the First Partners ...
Chinese internet giant Tencent is massive in scope and in the variety of ways it reaches users. Its mobile social platform WeChat has about 650 million monthly-active user accounts; another platform, QQ, has 860 million. It's big in games, music, video and news. And it has the data that goes with all that. ... "
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