Reading excellent book that addresses a favorite, fundamental topic. Non Technical.Why: A Guide to Finding and Using Causes
by Samantha Kleinberg
"Kleinberg expertly guides readers on a tour of the key concepts and methods for identifying causal relationships, with a clear and practical approach that makes Why unlike any other book on the subject. Accessible yet comprehensive, Why is essential reading for scientific novices, seasoned experts, and anyone else looking to learn more from data."
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