Good overview of the advance of digital signage. We spent much time trying to understand its effective in store use. Beyond retail grocery retail? Perhaps. " .... Their secret weapon is "data art," a new breed of highly creative data visualisation that uses business information to create real-time visual effects. So rather than resorting to a relatively dull amber ticker tape to communicate the latest stock market movements in real time, this data can now be presented in a far more engaging way through stunning visuals; for example — liquid gold to represent commodity fluctuations. ... "
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