Gamification Gamble and Value

Good overview ... Fundamental idea is good, but how is it best inserted into cultures and values?

In Knowledge@Wharton:
Would you invest in a motivational program for your employees that has a success rate of only 60% or 70%, and is based on a field so new that researchers are still arguing about how to define it?

That field would be gamification: loosely, the application of motivational game elements to non-game situations such as business, education and fitness. The profound uncertainty around it isn’t stopping many companies large and small, who report that they are getting some impressive results. Experts from Accenture, Fidelity and other firms shared their successes and ongoing challenges at the recent Wharton conference, “Gameful Approaches to Motivation and Engagement.” ... '