As I understand it, the concept of commercial 'moment of truth' was invented by my former enterprise in conjunction with consultants. I remember hearing it for the first time in an innovation meeting and thinking: 'too simplistic'. It later became a constantly used phrase. I became convinced that it was useful to provide a very broad classification like this, as long as you were quick to identify the inherent complexity as well. In e-Commerce Times.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment