An Algebra of Data

Had not heard of this,  or yet understand it.  But most data you mine in realistic domains does not have exact values, so isn't this more about data fuzzy logic?  Skeptical about what is claimed here.  " ... The Algebra of Data Promises a Better Math for Analytics, And More ... A company by the name of Algebraix Data is beginning to speak publicly for the first time about the algebra of data, an approach to storing and accessing data that it devised and patented. The company is using its data algebra now to provide big data analytics services to clients, but the uses could be much more far-reaching, including a universal language. ... "