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Monday, December 14, 2015

Passive Consumer Data Collection

Why are retailers turning to passive data for consumer insights? 

Custom surveys are considered the most important data source for the creation of insights today, but fast forward two years and they will be rivaled by passively collected consumer data, according to GfK's "Future of Insights" report. Do you see passively collected data rivaling consumer surveys within two years?  ... " 

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