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Tuesday, December 01, 2015

Identifying Micro Moments

I like breaking down moments in a customer journey.  Gives us hope for 'solving' the required interaction and knowledge and resources involved.   A way to solve a related business process model?  Or using a Cog to provide insight?   Here Google and  McKinsey talk the identification process.   In ThinkWithGoogle: 

" ... Mobile is changing how brands communicate with customers—from the way they identify key moments of opportunity to how they create a great user experience. Google's VP of Marketing, Lisa Gevelber, spoke with McKinsey's David Edelman about micro-moments and how they fit into the customer journey. ... " 

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