Flow Advertising in Personalized Screens

In Adage:  A new term for me:  'flow advertising'.    " ... Personalized screens create "flow advertising"  As the nature of the internet changes to become a vast cloud of data that our devices reach into and pull content from, something else changes -- the content becomes organized around people, not devices. ... "   in    Microsoft Windows 10 Shines a Light on the Future of Advertising ... In the Future, The Device Won't Matter. Windows 10 Begins to Show the Way ..."