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Monday, August 31, 2015

Watson Analytics Use Case: Marketing Campaign Effectiveness

A well done video example of Watson Analytics use.   Since this is a place where this kind of analytics is already commonly done, good place to compare with current methods.   Plan to follow with that.

Watson Analytics Use Case: Forecasting Marketing Campaign Effectiveness
Holly Nielsen in IBM Watson Analytics

With Watson Analytics, you can quickly analyze test market campaigns based on responses, revenue and other key metrics. Watson Analytics also helps you predict who will respond to your campaign by channel and why, increasing the likelihood of responses and quality of leads. Explore this video to see how Watson Analytics can help you not only optimize but plan more successful campaigns and product launches. ...   "

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