Google on the Purchase Journey

Interesting thoughts and related statistics.   " ... I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey ... For today's constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to mobile. These I-want-to-buy moments are important for consumers, and they're critical for brands. Are you winning these micro-moments?  ... "