Pete Foley Innovation
Innovation Based on Behavioral Science
I am an innovation guide who combines 25 years of experience as a serial innovator and internal consultant at P&G with deep insights from applied psychology, perceptual science, and behavioral economics to facilitate:
Systematic innovation in product, package and communication design.
Retail designs (digital and conventional) Designing for unconscious and unarticulated needs
Designing for unconscious and unarticulated needs (Multisensory, human centered, emotion driven)
Research that evaluates what people do, not what they say they will do
Creating a sustainable innovation culture ... "
And Blog. @foley_pete
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