Gamification Study

An empirical study, they say.   Worth a look.

Does Gamification Work? Recent Empirical Study Shows Positive Results

" ... A research paper produced for the 2014 Hawaii International Conference on System Sciences carefully reviews twenty-four scholarly empirical research studies which all focused directly on the success of gamification. These studies were broken into three parts: motivational affordances, psychological outcomes, and behavioral outcomes. The motivational affordances predominantly included points, leaderboards, and badges. The psychological outcomes included motivation, attitude, and enjoyment. The behavioral outcomes “used experiments or statistical analyses from existing services or implementations designed by the researchers” to measure response patterns and task performance and also investigated use intentions through survey methods. ... "