In Adage: Good direction. The future of marketing and analytics is a rich one.
Unilever CMO Leads Effort to Map Future of Marketing Research and Analytics ... Insights2020 Panel Includes Weed, Sorrell, Execs From Verizon, Volkswagen and Google
Unilever Chief Marketing and Communications Officer Keith Weed is leading a new industry initiative to study market research, insights and analytics, including how the work should be organized at major marketers and what the industry's needs for talent and investment will be in the future. ... "
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