Nielsen Buys Innerscope

In Adage:
Nielsen Buys Neuromarketing Research Company Innerscope ... Ratings Giant Wants to Get Inside Your Head ... 

Recall that they previously bought NeuroFocus,  so apparently they remain convinced of the neuromarketing approach.

" .. Nielsen will now merge Innerscope with NeuroFocus. Dr. Marci will serve as the chief neuroscientist of the newly branded unit, which will now be known as Nielsen Consumer Neuroscience. ... " 

Here,  an example Innerscope uses with client Procter & Gamble.  Gain brand.  Using  'Biometrics and facial coding'. 

P&G 2014 Press Release.