In Consumer Goods Technology:
' ... To become effective marketers in a digital world, organizations must chart a new course using new marketing machinery. Technology lies at the heart of this new machine, and IT is grinding the gears, developing and delivering solutions that are tailored to the Marketing organization’s immediate and long-term needs.
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into “marketing in a digital world.” .. '
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