Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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ShortBio Here.
In AdAge:More on beacons: In particular about strategy, measures and retail business process. " ... Fortunately, marketers don't have to wait for beacons to mature to realize their full promise of offline-to-online marketing. It's possible to leverage very similar strategies right now using mobile as a proxy to tie offline information back to mobile and desktop ad serving. ... " . Good read.
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