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Thursday, May 14, 2015

Unilever to Track Online, Offline Retail Gap

Unilever is investing $50,000 in startup Glimr as part of an effort to connect consumers' online and in-store shopping experiences. "We are hoping to bring an actual understating of who you are as an individual based on what stores you visit and help Unilever understand their target audience in a much better way -- so for the first time bridging the offline and online gap," said Robert Hedberg, CEO of Glimr, which helps brands build consumer relationships based on data from beacons  .. " 

" .... Precision. .... Glimr revolutionizes advertisement by allowing brands to truly build 1-1 relationships with their customers by using offline data.  ... "  

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