A little late, but a good podcast on the topic:
Roger Dooley writes, introducting their podcast:
" ... In the past, Elissa Moses was Chief Research Officer with the early neuromarketing pioneer Emsense and has held several key positions with firms like Phillips and the ad agency Grey. Today, Elissa stresses the need for multiple technologies in market research studies. Listen in to learn how you too can learn how to use low-cost technology like surveys, implicit testing, and web-based facial coding, not just expensive fMRI brain scans, to your advantage. ... "
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