.... via Tom Ritchey, SweMorph | Swedish Morphological Society ...
Álvarez, A. & Ritchey T. (2015) “Applications of General Morphological Analysis: From Engineering Design to Policy Analysis”, Acta Morph Gen, 4(1).
Abstract: Since its conception and development in the late 1940’s by Fritz Zwicky at the California Institute of Technology (Caltech), the “morphological approach” – or General Morphological Analysis (GMA) – has been applied to many diverse areas of study, from engineering design and technological forecasting to policy analysis, organisational development and creative writing. This article outlines the numerous applications of GMA since the 1950’s and gives examples from some 80+ published articles. Early examples of Zwicky’s work are also described and an overview of modern, computer-aided GMA is presented.
The applications are divided up into the following categories:
• Engineering and product design
• General design theory and architecture
• Futures studies and scenario development
• Technology foresight/technological forecasting (a subset futures studies)
• Management science, policy analysis and organisational design
• Security, safety and defence studies
• Creativity, innovation and knowledge management
• Modelling theory, OR methods and GMA itself .....
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