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Saturday, January 03, 2015

Experiential Products

Experience and material goods.

" ... Past studies have found that people get more enjoyment and satisfaction from the purchase of experiential adventures or events — eating out, going to a concert, traveling, etc. — than from material purchases such as apparel or jewelry. But a new study finds a host of experiential products can provide the same feeling of well-being as life experiences.

The study from the University of Michigan and San Francisco State University examined consumers' reactions to "experiential" products — purchases that combine material items and life experiences. These were defined as purchases people make "to have in order to do" and include video games, sports equipment, books or musical instruments. ... " 

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