Late to this but brought to my attention by colleague Andy Boyd. In the HBR. Very nice, simple model, but is it too simple? I have dealt with many people that were afraid of data, but would rarely admit it. I think this model does a very nice job, using a 2X2 model, to think about the question posed. Is it exactly correct, no, but it is a good place to start.
" ... From a management perspective, making decisions based on data is a clear win. Yet it’s often difficult to adopt a data-informed culture. In every organization, there are teams and employees who embrace this transition, and those who undermine it. To convert your biggest data skeptics, the first step is to understand the psychology of their resistance. .. "
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